This was curated by Andrew Putter along with James Webb, who at this stage, was not yet a member of Public Eye.
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YDETAG at the South African National Gallery
YDETAG was the third incarnation of Softserve and took its name from main sponsor Young Designers' Emporium (Young Designers' Emporium (YDE) is a clothing retailer marketing only the work of young independent designers). Specifically designed to foster collaborative productions, the event saw participants investigating issues of branding and advertising. YDETAG once again drew capacity crowds and raised a significant sum of money for the SANG's acquisition fund.
This was curated by Andrew Putter along with James Webb, who at this stage, was not yet a member of Public Eye.
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| left - right: Laura Gosy, crowds, Cameron Jack. | |||||